WLBT Channel 3, Jackson, Mississippi
Sign-Off and SSB recorded circa 1989

Page modified Sunday, 31 May 2020

TV 3, the NBC-TV network station of Mississippi's capital city, calls it a night with a standard-type sign-off, still station ID graphic and voice-over announcement delivered by Bert Case. The wonderful National Anthem video is presumably a production of the state of Mississippi, which highlights various culural, social and agricultural happenings of the state. The SSB begins and ends with views of the mighty Mississippi River, including a steamboat and rather loud chirping crickets and quacking ducks.

WLBT was one of two TV stations in U.S. broadcasting history to have its license revoked by the Federal Communications Commission (FCC). During the 1950s and 1960s, WLBT's original owners were staunch supporters of continued racial segregation in Mississippi, and its news coverage, on-air editorials and even some programming decisions reflected their position. Numerous petitions by various civil rights groups and warnings from the FCC concerning violation of the Fairness Doctrine were ignored by the station. The whole issue went to the U.S. Court of Appeals, which ordered the FCC to strip WLBT of its license in 1969. The station appealed, but to no avail. In June 1971 WLBT was re-licensed to a bi-racial, non-profit organization, who ran Channel 3 until 1980, when it was sold to TV-3, Inc., the licensee at the time this sign-off was recorded (WLBT is currently owned by Gray Television).

RELATED VIDEO: WLBT Channel 3 Purple Haze Sign-off circa 1990

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