WHEC-TV Channel 10, Rochester, New York
Sign-Off recorded circa 2004

Page modified Wednesday, 1 July 2020

A sign-off of Rochester's NBC Network station, running only a few seconds shy of one minute. It features a montage of views of downtown Rochester at night taken from the ground and from the air. It also has an on-screen listing of WHEC-TV's seven translator stations. The clip concludes with color bars.

WHEC-TV was launched in November 1953, sharing Channel 10 with WVET-TV. The Rochester radio stations of those calls, along with a third one, was in a heated competition for the Channe 10 allocation. When WHEC and WVET joined forces and proposed the share-time idea to the FCC, they were awarded Channel 10. This arrangement lasted until 1961, when WVET's owner took over WROC-TV Channel 5 (now Channel 8) and sold its half of Channel 10 to WHEC-TV. Channel 10 was Rochester's CBS network station until July 1989, when NBC ended its relations with WROC-TV and took on WHEC-TV as its affiliate (WROC went with CBS as a result). WHEC-TV is today still owned by Hubbard Broadcasting, which purchased the station in 1995.

RELATED VIDEO: WHEC-TV Channel 10 sign-off recorded 2 April 1979
with CBS program promos ans local commercials

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