WLBT Channel 3, Jackson MS
Sign-Off and SSB from circa 1989

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Graphics, design and description copyright 2018 by J. Alan Wall. All rights reserved.

TV 3, the NBC-TV network station of Mississippi's capital city, calls it a night with a standard-type sign-off, still station ID graphic and voice-over announcement delivered by Bert Case. The National Anthem video is WLBT's own creation, which highlights various culural, social and agricultural happenings of the state. The SSB begins and ends with views of the mighty Mississippi River, including a steamboat and rather loud chirping crickets and quacking ducks.

WLBT was one of two TV stations in U.S. broadcasting history to have its license revoked by the Federal Communications Commission (FCC). During the 1950s and 1960s, WLBT's original owners were staunch supporters of continued racial segregation in Mississippi, and its news coverage, on-air editorials and even some programming decisions reflected their position. Numerous petitions by various civil rights groups and warnings from the FCC concerning violation of the Fairness Doctrine were ignored by the station. The whole issue went to the U.S. Court of Appeals, which ordered the FCC to strip WLBT of its license in 1969. The station appealed, but to no avail. In June 1971 WLBT was re-licensed to a bi-racial, non-profit organization, who ran Channel 3 until 1980, when it was sold to TV-3, Inc., the licensee at the time this sign-off was recorded (WLBT is currently owned by Raycom Media).

Page created Sunday, 28 October 2012

NOTE: The video files featured on this website are taken from my VHS home recordings of over-the-air and cable video captures, clips contributed by others and clips downloaded from YouTube and similar sites. The quality varies from clip to clip, due to TV reception and recording issues. None of the clips that are featured here have been authorized by the various television stations, networks or any other entity.