|WLBT Channel 3, Jackson, Mississippi|
Sign-Off and SSB recorded circa 1989
Page modified Sunday, 31 May 2020
|TV 3, the NBC-TV network station of
Mississippi's capital city, calls it a night with a
standard-type sign-off, still station ID graphic and
voice-over announcement delivered by Bert Case. The
wonderful National Anthem video is presumably a
production of the state of Mississippi, which highlights
various culural, social and agricultural happenings of
the state. The SSB begins and ends with views of the
mighty Mississippi River, including a steamboat and
rather loud chirping crickets and quacking ducks.|
WLBT was one of two TV stations in U.S. broadcasting history to have its license revoked by the Federal Communications Commission (FCC). During the 1950s and 1960s, WLBT's original owners were staunch supporters of continued racial segregation in Mississippi, and its news coverage, on-air editorials and even some programming decisions reflected their position. Numerous petitions by various civil rights groups and warnings from the FCC concerning violation of the Fairness Doctrine were ignored by the station. The whole issue went to the U.S. Court of Appeals, which ordered the FCC to strip WLBT of its license in 1969. The station appealed, but to no avail. In June 1971 WLBT was re-licensed to a bi-racial, non-profit organization, who ran Channel 3 until 1980, when it was sold to TV-3, Inc., the licensee at the time this sign-off was recorded (WLBT is currently owned by Gray Television).
RELATED VIDEO: WLBT Channel 3 Purple Haze Sign-off circa 1990
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