WIS-TV Channel 10, Columbia, South Carolina
Sign-Off and Sign-On recorded Summer 1989

Page modified Saturday, 6 June 2020

This video is among the Webmaster's top favorites in his collection of TV station sign-offs, for it features a rarely-seen but wonderful patriotic film with John Wayne narrating a poem entitled "America: You Ask Me Why I Love Her?" (it's assumed that's the name of it). The clip starts with the closing credits of With This Ring, a Roman Catholic religious program, then on to the sign-off announcement featuring only a WIS-TV logo graphic. The sign-on is similar to this except that a "America The Beautiful" video is played before the sign-on announcement. According to a fan's comments on the Webmaster's YouTube channel, the voice for both the sign-off and sign-on is that of longtime WIS-TV weatherman Joe Pinner, who from 1963 to 2000 hosted the Peabody Award-winning children's show Mr. Knozit.

WIS-TV, central South Carlina's home for the NBC network, first signed on in November 1953. It was the video spawn of WIS Radio AM 560 (now WVOC), which came on the air in 1930 as the last radio station in the U.S. to be assigned a previously-unused three-letter call sign. The call letters stood for "Wonderful Iodine State", an acknowledgment of the high level on iodine present in South Carolina's soil. These videos were captured off the air at the Webmaster's home near Walkertown, North Carolina, about 200 miles from Columbia, which explains the static in the video.

RELATED VIDEO:
WIS-TV Channel 10 Sign-on from 1980
WIS-TV Channel 10 sign-on from 8 March 1993

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The video files featured on TV-Signoffs.com are taken from the Webmaster's own VHS home recordings of over-the-air and cable video captures, clips contributed by others and YouTube video embeds. The quality varies from clip to clip, due to TV reception, recording and digitizing issues. Unless otherwise noted, none of the clips featured on this site have been authorized by the various television stations, networks or any other entity.